Twitter has hundreds of millions of monthly active users. If you are looking to grow your brand, you will find endless opportunities to do that on twitter. But behind every success, there is always a strategy. You can cut the learning curve and land on your branding success if you follow some proven strategies. If you are looking to become successful in your personal branding on Twitter, these tips will help you.
Set up a captivating profile
Generally, anyone who is serious about branding successfully on twitter should take care of their profile. This is the focal point of interaction. You will also want to have a profile image that matches your brand. Must users will normally check your profile before they agree to anything you are offering. Fill up each profile section with the right information and try to be as straightforward as possible.
Remove fake followers and increase engagement
One of the most common problems with Twitter, is that anyone can just go out there and buy a bunch of followers. On top of that, a great majority of users on the platform are actually fake and automated computer accounts. With this in mind, now might be a great time to mass unfollow all of those fake followers and accounts that you never read or engage with. This will clean up your stream, make your numbers more legit and also provide you with a more rewarding environment that you can engage with.
If you want to become successful in your twitter branding, it will never come on a platter of gold. You have to be very active on the media. Post as often as possible, but they should be importantly. Nobody would want to deal with fluff information that doesn’t add value. When you are active on twitter, people will start noticing you. Some of them will even check you out to see whether you are worth following.
Follow industry leaders
You should follow the movers and shakers in the industry. These people set the pace for whatever is happening in the industry. You could do with some tip and strategies from them. Surely, there are some things they are doing right. Moreover, they can help you expand your network and reach other followers that follow them.
Follow your followers
This will be more ideal if you are just starting out. It helps to improve your credibility if you follow back whoever follows you. It’s also twitter courtesy to follow others who follow who. However, this may become tougher when you start receiving more followers. You wouldn’t be able to follow back all your followers when you have them in several thousands. At this level it’s excusable if you don’t follow them.
If you are really serious about growing your brand on twitter, you have to put in the shift. Every day, people are using hashtags to find information and new trends. If you don’t tweet regularly, you are going to stop being relevant. You need to constantly update your page with important trending information for your readers.
However, you shouldn’t do this too much. Tweeting multiple times a day will cause more harm than good. Your audience will see this as spammy, which can affect your credibility. Instead, minimize your tweets to once a day. But make sure your tweets are relevant and trendy for your audience.
The above are some of the tips that can help you grow your brand on twitter. When tweeting remember that timing is important. You can use some platforms to customize your tweets. There are good auto systems that can help you achieve this. Services like Hootsuite and Buffer can help you minimize stress by writing your tweets beforehand. Always try to stay relevant by offering advice and your own opinion about recent trends in your industry.