Search engine optimization is imperative for your business because it helps a potential customer find you easily. Organic traffic from search engines is the primary source of referrals for most websites, followed by direct traffic generated by clicking on a bookmark or typing in the exact URL of your website. Whether the search is done on a smartphone or a desktop computer, your site should rank highly for the right keywords in your niche. Here are five concepts to capitalize on your SEO efforts.
1. Create a Google My Business account
Create this and upload all your business details. It is free to set up and will help your site appear in local search results for inquiries specific to your local area of business. Even broad, large-volume queries show local results that your small business can capitalize on.
2. Thoroughly research on keywords to find gaps in the market
Competing for keywords with more prominent players in the industry is less likely to be a successful venture since they are already established and have greater online coverage. Use keyword research utilities such as Google’s Keyword Planner to identify gaps in the market. If you find them, capitalize on them. You may be surprised as they may convert at a higher rate too.
3. Start a blog
Content is key, and you will hear most SEO experts saying so. Google’s algorithm is coded to favor relevant and unique content that is beneficial for your visitors.
A great way to publish meaningful content on your site is starting a blog. There are lots of uses for a blog. You can write about industry trends and new products, or you can engage your clients by providing helpful advice. You can also use blog posts to set your business as a local authority, and you can share them on social media platforms to provide positive social media signals and backlinks, and both of these are essential for your site’s SEO.
Google also favors sites with regularly updated content, and this is where blogs play a vital role. And if your clients like the information you provide, they will be enticed to bookmark your website and return to make future purchases.
4. Build a fast and mobile-friendly website
Now you can use simple plugins for your favorite CMS such as WordPress to develop mobile sites. This means, creating mobile-friendly content can be a quick and affordable venture. You can also stand out from your competition by optimizing the sites for fast-loading speeds using plugins. Users want fast-loading web pages, and many visitors will use smartphones and other portable devices to access your site, and you must accommodate them as well.
5. Ask your clients to write reviews
As a small business, positive reviews are essential for your SEO. Thus, always request your customers to write reviews on your Google My Business page. They can also post reviews on any other reputable online review websites. Make sure you create profiles on as many of these sites as you can. Some of the most popular include Yelp, Angie’s List, and TripAdvisor. Also, ensure your name, address, and contact information on these sites are exactly as they appear on your Google My Business profile. These citations can be very beneficial to your SEO. Positive reviews are an excellent way to convert your prospects into customers, and they are also vital in establishing you as the best company among your competitors.
Proper SEO is crucial for your business because it will help your site rank highly in search engine results. It will also help convert most of your site visitors to customers and increase your sales. Thus, for better SEO results, create a Google My Business account; start a blog; optimize your website for mobile users, and encourage your customers to write reviews.